Google Video...Now In Adsense

Google now lets website owners place video ads on their website to generate revenue. This is a true sign that video advertising is a growing advertising method. Here's what Google has to say about this new feature.

"Were excited about the launch of video units " a new way to enrich your site with quality, relevant video content in an embedded, customizable player. Simply embed a snippet of code and have relevant YouTube partner content streamed to your site. You can choose categories of video to target to your site, select content from individual YouTube partners, or have video automatically targeted to your site content. Companion and text overlay ads are relevant and non-intrusive. To further blend the YouTube player into your site, you can also customize the color scheme and layout as well as choose from three different player sizes."

Click here to learn more about Google's Adsense Video Units.

Blogging At Its Best

Although it is time consuming to create a traffic generating and exciting blog, the rewards heavily outweigh the burden. It is very important that your blog is frequently updated because your blog becomes more searchable, which has a high chance of getting new traffic.

Here are some tips to creating a successful blog:

1. Add video or photo slide shows. Such interactive media can attract new visitors and keep loyal visitors coming back for more.

2. Make your blog searchable. Submit your blog to Google Blog Search to be found in search engines.

3. Remeber to tag keywords. When you create labels or tags for your blog, those words come up in search engines.

4. Keep your information current. When your blog is current, you receive a score. The higher your blog's score, the more possibility you have to be found in search engines.

5. Add affiliate links to your blog and generate money from your blog.

Success with Viral Marketing

Many marketers are having trouble with viral marketing campaigns because they are not targeting the right people. Viral marketing is when video marketing campaigns spreads like a virus, by the help of viewers. But if video is being targeted to the wrong audience, the campaign will flop. If the goal is to reach an African American audience and ads are only on YouTube, marketers might not get the most out their campaign.

The best way to manage a viral marketing campaign is to strategically place videos on the proper websites and blogs. Marketers should keep in mind the age group they are trying to target. A younger audience, ages 16-24, would be more inclined to send videos to a friend than a mature audience, ages 55 and over.

Keep in mind that monitoring is key. The only way to know if the campaign is working is to track the campaign to the minor detail. At a minimum, marketers should monitor clicks, viewer comments, forwards, and websites.

Since there is a lot of internet video floating around, targeting the right audience takes a little work. But when done correctly, viral marketing can become a powerful marketing tool.

Online Video Can Boost Your Marketing

Online video is one the most powerful Web 2.0 marketing tools. Online video allows marketers to continuously target a huge number of people. Video ads are the best form of online video that are sufficient for marketing. It gets your point across and is highly effective in catching the attention of targeted viewers.

Online video is great because it allows customers to see how products work in action. Customers can learn a lot about the product through online testimonials, product demonstrations, and more. The possibilities are endless.

The best thing about online video is that your users can send videos to friends and add comments, so marketers can get first hand response about how people feel about their videos.

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